Thursday, January 26, 2006

They're A-B-C Disintegrating!

From CNN Money's 101 Dumbest Moments in Business:

82. Go d thi g we h te A pha-B ts, anyw y.
Attempting to reformulate Alpha-Bits into a healthier cereal made with 75 percent whole grains and no sugar, Kraft Foods runs into "letter integrity" issues: The whole-oat flour yields an edible alphabet that's too chunky to read, while the elimination of the sugar coating causes the floating font to break apart more readily. Adding insult to injury, a dining reporter for the New York Times soon weighs in, saying the less-legible cereal "tastes like wet cardboard."
"Letter integrity" issues sound like something this site would cover. As Andrew Sullivan said of the incident: "Will someone please think of the children?"